#1 Diet Offer In The World « Direct Response Marketing

Mar 6 2012

#1 Diet Offer In The World

By Rich Gorman 13 Comments

If you haven’t studied TrySensa.com and you’re in the diet vertical, then you’ve been living on another planet. My friends at Intelligent Beauty, the makers of Sensa, are marketing geniuses.

That’s the next level. Are you headed there?

P.S. I saw a farticle the other day on MSNBC. Anyone that’s promoting diet offers via farticles these days should not call themselves marketers. A better term would be dinosaur.

John

if farticles are the new flogs, are advertorials going to the new farticles in a years time?
- http://www.DirectResponse.net Rich Gorman
  
  farticles and flogs are illegal
  
  advertorials with proper disclosures can work well, however you need good councel as there are tons of guidelines.
  
  best bet is to build out a top notch website that offers great information, like TrySensa.com has done or ReputationChanger.com. Both of these sites convert on another level and don’t have to resort to risky advertising.
  - Andrew
    
    Rich,
    
    Do you have any other samples of these mini landers that you like?
    
    David
    - Mike
      
      You should check out what forcefactor and stagesofbeauty have done with their landers. When I look at them with an affiliate eye, it doesn’t seem like they would work too well, but they must work like gangbusters. They are similar to advertorials on lifestyle pages with a simple try it here button at the bottom.
  - Jay
    
    Rich, What about sites like, https://www.cellulean.com/adblueall/lp/
    Those are still out there using CPA offers, and not doing testimonials etc… guess they are still banking.
Matt

Hey guys, interesting product. So what is it about what they’re doing that you feel makes this “next level “?
- http://www.DirectResponse.net Rich Gorman
  
  Intelligent Beuaty, makers of Sensa, have done the following:
  
  - ran clinicals on their products
  - celebrity endorsements
  - landing pages that act as presales and covert at equivalent rates
  - real media exposure to use media logs on their brands
  - fully integrated marketing program
  - fully compliant program
  
  Bottom line from A-Z they are on point. You can learn a lot from these guys, who by the way have processed over $90 million in the past 3 months !
Viticomejia

Do they have a decent aff program?
- http://www.DirectResponse.net Rich Gorman
  
  they don’t work with affiliates – they run all of their own media through agencies or direct buys!
  - Viticomejia
    
    Ah, too bad.
  - Joe
    
    Isn’t that what real merchants with real products do mostly?
    
    Rich, can you give their campaign a “Gormanomics” analysis – what they did right/wroing?
    
    That’d be a great read.
Mark

Amazing what Sensa has done. Any suggestions on clinical trials? Should we try approaching colleges?
- http://www.DirectResponse.net Rich Gorman
  
  The best group for clinical trials and product tests is the InfomercialTestimonialGroup.com. They are rock solid – however their website sucks! HA!

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