“Only two things are infinite, the universe and human stupidity, and I’m not sure about the former.” -Albert Einstein
Yesterday we made 1 small change to an upsell on a client’s offer and the EPC jumped from:
All we did was add a button on the banner that said “CLICK HERE FOR A FREE ACCOUNT”. Prior to adding the button a lot of people didn’t click because they didn’t know the banner was hyperlinked. To ASSUME makes an ASS out of both U & ME. Tailor your creatives so that a 5th grader would understand what it means. FYI, the average education of online consumers is that of a 5th grader.
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