1 Trick To A…. « Direct Response Marketing

Apr 9 2012

1 Trick To A….

By Rich Gorman 14 Comments

Remember the 1 Trick To A Tiny Belly ads that garnished national attention and caused a lot of marketers to get the shit sued out of them? Well, as many of you know, the simple copy and eye-catching caricature on those ads garnished a super-high CTR.

Decided to split test a few ads with the same type of theme, and wouldn’t you know, A SUPER HIGH CTR!!! WOOT!

My partner at Direct Response Agency, Ron Gamble, did a bad-ass job, eh!

Miked

Great idea Rich – nice to see the curiosity type ad still working in many verticles. By the way, based on some research, it seems that the ftc was really after the flogs more than the ads specifically- correct me if I’m wrong
- http://www.k2leads.com/ Matt
  
  true – it was noncompliant landers & crappy products, but those ads were like painting a big bullseye, telling the ftc to come take a closer look.
  - http://www.DirectResponse.net Rich Gorman
    
    I’m glad the FTC has stepped in to shut down anti-competitive advertisers & publishers.
    
    Remember this post: http://directresponse.net/game-over-affiliate-marketing-is-dead/
    
    Looks like a few months later the FTC starts its CIDs and prepares its massive shutdown of the largest networks out there: http://performinsider.com/2012/03/ftc-contacts-more-cpa-affiliate-networks-about-possible-actions/
- http://www.DirectResponse.net Rich Gorman
  
  Hey Miked – you’re correct. The FTC went after the non-compliant affiliates and the advertisers who knowingly employed these affiliates (leanspa) – hence vicarious liability
http://webdealswatch.com/ Ron Coachman

Would be great to see some of the ads
- http://www.DirectResponse.net Rich Gorman
  
  that is the ad
  - Dan Palanchuk
    
    Haha. I did happen to see a few ads being retargeted to me after I visited their website. Not the ones above, although I might see them now.
    - http://www.DirectResponse.net Rich Gorman
      
      for the retargeted banners it wouldn’t make sense to use the hook catching “1 Trick” add I’m using at Reputation Changer
      
      For retargeting you want to affirm your position in the marketplace and create higher levels of trust
  - http://webdealswatch.com/ Ron Coachman
    
    Sorry, must have been half asleep and thought it was adsense and didn’t bother scrolling down and paying attention, lol.
Darren

lol at the 1 trick ads, who would’ve ever thought. Just proves that flash ain’t cash…
- http://www.DirectResponse.net Rich Gorman
  
  that’s right!
http://www.DirectResponse.net Rich Gorman

Creative driven marketers derive inspirations from everything around them, and then put it into play.
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