Have you ever wondered where the top direct response players go for video production? You know, the masters of the direct response vertical: Guthy Renker, L’Oreal, Rogaine, and Neutragena. They all tap into the same source: Caudill & Associates.
Finding a top quality video production service is no easy feat. I’ve spent the past few years searching for a production service that can:
1. Delivers TOP quality video tailored for direct response landing pages. Most of the top firms out there focus on TV exclusively.
2. Is cost effective.
3. Turns projects around quickly.
Last week my lawyer/friend Tom Cohn introduced us to Bob Caudill, founder of Caudill & Associates. After a quick review of his website, I knew we had struck paydirt. The Caudill Portfolio speaks for itself.
I held by breath during my convo with Bob last week - historically I’ve seen larger production companies brush off the notion of working with online direct response marketers. Refreshingly Bob did not. Bob noted that he’s personally witnessed the trend in direct response shift more toward the online space.
We discussed Hungry Fish Media, the online direct response group that introduced Force Factor to the world via internet. What’s exciting about Force Factor isn’t the fact that it made it to the retail space (GNC, CVS, Walmart), rather it’s how Force Factor made it there. Almost all of Force Factor’s media spend was online. In the past, retail wanted an eclectic marketing campaign made up of TV, Radio, and Print – notice I left out Internet.
Many large retailers have changed their minds about online marketing in the past few years. With the explosive growth of the web, retailers are now paying close heed to the media dollars spent in branding online. Think about the reach we have as online marketers. Yesterday one of my campaigns was viewed by over 1,000,000 people on Google’s display network. Total cost: $600. And we targeted premium traffic channels.
What would it cost to have your ad viewed by 1,000,000 people on premium television network? Factor in that the online space guarantees people are seeing your impressions whereas other media streams do not.
Bob noted that all of his production is tailored to the web these days. Since we’re able to pinpoint target our traffic and pay for performance, it makes perfect sense to invest heavily in our landing pages. Good video production validifies your offer. It’s no wonder why so many Fortune 500 Brands invest heavily in video - and of course choose Bob Caudill as their go to producer!
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