Reading good material is paramount to your success in just about everything in life.
I am a very selective reader. i.e. I do not subscribe to any magazines and refuse to read newspapers. Why? Edited material from major publications does not provide the content I’m searching for – I seek insider information that is useful to my direct response career. Sure, some content in national publications or niche magazines is decent. The thing is that you have to sift through a world of bullshit to get to the good stuff. Who has time for that? i.e. The latest Feedfront circulation had 1 halfway useful article in it, everything else was complete garbage.
Additionally academia is a waste of time. Most professors suck at life; they teach about the careers of others because they’ve never actually had practice in the field. How can you learn from someone that’s never lived and breathed the subject they teach?
Instead I search for books and blogs written by professionals that thrive in their careers. I want to hear from people that talk from experience, not through other’s experiences. Additionally, I read content that provides resources I can use. A good example is the 4 Hour Work Week by Timothy Ferris. Ferris listed companies he works with and points you in an exact direction. He provides his audience with his sources. That’s useful information!
Another requirement is forthrightness. Does the author hold back or does he put it all out there? I want to read the good, the bad, and the ugly. There aren’t many bloggers out there that can afford to weather a frivolous libel suit, which I’d imagine is the reason they refrain from releasing names in controversial situations. i.e. A good friend of mine, Jon Volk (a seasoned affiliate marketer), was burnt by a Penny Auction advertiser last year. He blogged about it and didn’t name the company. Say What!!! Shit, if that had been me, I would have not only blogged about it I’d quickly rank in the first position for their name. Come on Jon, throw him under the bus. Put it all out there!
Here’s a short list of blogs I religiously read on a daily basis. I have gained a world of insight from these sources and hope to turn you on to some great material:
Hands down the best marketing blog on the net. I’ve pulled more good ideas from Copyblogger than every other blog combined. Even my significant other reads Copyblogger on a daily basis – and she isn’t a marketer.
2. Seth Godin
Seth’s blog gets my mind turning. Lately his blog posts have sucked! Not sure what’s going on with Seth, however I’d imagine that he’ll get back on the ball soon. Check out this historic post that provided me with a lot of insight on how to get DirectResposne.net a strong reader base: sethgodin.typepad.com/seths_blog/2006/06/how_to_get_traf.html.
Search engine land provides resourceful information on what’s happening in the search world – from SEM to SEO.
4. Matt Cutts
Matt is in charge of stopping spam at Google. He releases a lot of important information for those of us that like to gain insight into how to spam Google Hahaha!
5. Michael Gray
Michael is a seasoned affiliate marketer, SEO guru, and social media specialist. His blog rocks. Michael has no problem telling it like it is, and recently threw Google under the bus. Good shit bro, keep it up!
6. Mr. Green
Bad ass internet marketing website with tons of useful info.
7. Zac Johnson
Zac is a prolific affiliate marketer. He gives away a lot of great tips on his blog. I highly recommend you read his posts daily. Top notch material.
8. Jon Volk
Jon Volk is also a prolific affiliate marketer. Jon gives a way a ton of useful information and resources – and I dare to bust his chops about throwing people under the bus, he’s a really nice guy.
9. Ad Hustler
I don’t know what Ad Hustler’s real name is, but can tell you that this guy puts it all out there and he definitely knows what he’s talking about. Whoever you are, keep up the great work.
10. Tech Crunch
Tech Crunch helps me keep up to date on news in the tech world. Great source of insider information.
Some other blogs that provide good inside info are:
What blogs am I missing any blogs? Any suggestions?