The internet is powered by advertising dollars. If it wasn’t for advertisers like us, the top 3 most-visited websites on the internet, Google, Facebook, and YouTube, wouldn’t have a viable business model!!!
There’s hundreds of Ad Networks out there that collectively deliver billions of impressions every month. I’ve tested many but have found few that are geared toward Direct Response Marketers.
Based upon the insights of our audience, friends, and my own biases, below are the 2012 winners!!!
Managed Media Buys
#1 US Inventory
Wam is opening its doors to the public in November. They’re a small group of highly experienced media buyers that have been around for 4-5 years. I highly recommend Wam!
Wam! has massive domestic reach and can get ads approved on the fly. Nearly all of the inventory serving is on direct buys. Wam! also works with a lot of publishers on a CPA basis!!!
#1 International Inventory
Ted Dhanik, owner of EngageBDR, is the largest affiliate in the world. He is a Direct Response advertiser, affiliate network owner, and media buyer. Ted’s team knows how to blow an offer up internationally!!!
EngageBDR is also the #1 display network in CA, AU, UK, FR, IE and BR per http://quantcast.com/bnmla.com.
CAUTION: before starting a managed media buy with EngageBDR, make SURE your offer is backing out. They can blow through the min. spend of $25k in an hour! I suggest you start with First Impression, the self-serve solution.
Technology Top 3
#1 Media Math
DISCLAIMER: I recruited both Wam! and EngageBDR to sponsor Direct Response. I felt that these Ad Networks would add enormous value to our audience. It took some pushing, but I got the commitments. Their ranking is not based on their sponsorship. Before I take a sponsor live, I personally vet them to make sure it’s the best fit for our audience.