By Rich Gorman 12 Comments

In the past 6 month’s I’ve saved ( or made depending on how you look at it) a total of $2,587,200 by building out an offshore development team, that, KEY, I have managed onshore.   My offshore developers are beating the living shit out of my onshore team.  In fact, it’s getting SO BAD that I’m seriously considering divorcing myself from all onshore development.

Here’s how I cracked the dev. code and brought my development costs down from $400 per hour ($64k a month @ 160 hours) to a measley $15 per hour ($2400 a month @ 160 hours), while improving quality and efficiency:

In order to understand how we got to the present, it’s important to study the past. 

When I first started running offers in 2001, I was paying $400-600 an hour for onshore developers via Verisign’s dev. team.  Like many other overcharged advertisers, I had tried to find quality developers offshore…all to no avail.  

Stymied by the overbearing development costs, I spent years trying to make it work with offshore development companies such as eLance, oDesk, Yellow Brick, etc.   Every time things started off well and quickly spiraled out of control.  The language barrier was impossible.  Moreover the developers I’d worked with just didn’t seem to “get it.”

Left with no other options, I succumbed to overpaid, mediocre onshore developers to get by.  Weighed down by the costs and lack of urgency in our work, our internal dev. projects seemed to lag for years.

I was at an impasse until last year when I started working Kinkar Saha.  For all of us who work with Kinkar Saha and his crack developement team in India, we can all say the same:  Kinkar is second to none in the world of offshore development.   His team of developers work faster, smarter, and better than any development I’ve ever worked with HERE IN THE USA!!!

That’s why a number of seasoned internet marketers that I know outsource nearly 100% of development to Kinkar.  Kinkar’s team completely built out some of the most impressive technology in the Direct Response space.

Enticed by the talent that Kinkar’s team brought to the table, my partner Ron Gamble and I brought Kinkar into Direct Response Agency to start offering development services to our friends in the industry.    In less than 1 year we’ve taken a team of 7 full-time developers and have grown it to 34.   Now for the first time ever we’re opening up our agency to select advertisers in the industry!!!

We provide dev. seats on a month-to-month basis.  Bottom line: $2400 buys you a full-time developer that will grind it out for 160 hours a month - Monday through Friday, 8 hours a day.  You also receive a domestic manager as a point of contact, or work directly with Kinkar himself.

 

One developer alone can handle all of your LL integrations, html conversions, pixel placing, and a solid portion of a larger dev. project.  Much like mechanical turks, these developers follow orders and don’t give you any lip (HA!).  The biggest difference is that our development team is highly experienced in running the backends of campaigns and undergoes extensive training / QA.

We’ve been able to sustain the growth of our development center in India by opening up a satellite office here in the US that actively manages the India team.  With everything in flow, the developer’s productivity rates are improving by the day!!!

 

So here’s the MILLION DOLLAR QUESTION:  Why Is Dev. So Important?

 

Solid development will turn your vision into a reality.  Creating higher levels of value on the backend of your offer will improve retention rates, increase new acquisitions, and proliferate your brand via viral marketing.  It’s all about KNOCKING THE SOCKS OFF your clients.

By lowering the barrier-to-entry SIGNIFICANTLY to tier-1 developers, Kinkar’s team allows advertisers of all sizes to take on higher-level dev. projects.  When you have 30 bad-ass developers plugging away for you from sunrise to sunset, you get shit done at a higher level.

Please note that our design and development agency needs 2-3 weeks notice prior to launching a project.  In order to pass the savings back to the client, we run a low-overhead operation that runs at full capacity.  Once we take-off on a project you’ll enjoy our Bazooka Effect:

- Highest Converting Offers

- Massive Volumes Of Traffic

- Tier-1 Developers At Anti-Competitive Rates (sorry competition, it’s a free market)

To learn more about our development services, click here.

 

P.S.  Guess what I did with the $2,587,200 that I save in dev.?  Duh, I put it toward advertising :)