301 Redirect

 

A 301 redirect is a permanent redirect from one URL to the another.

For example, if your previous website was www.DirectResposneMarketingSecrets.com and you wanted to change it to www.DirectResponse.net, you would implement a 301 redirect from the old URL to the new URL.  That way anyone who typed in www.DirectResponseMarketingSecrets.com would automatically redirect to www.DirectResponse.net.

 

301 SEO Value – Solid Trick

 

Regarding the 301 redirect, take all of your sites and have them redirect back to themselves.   i.e.   The redirect for testing.com gets redirected to www.testing.com.  This is done via the .htaccess file.

If you already have this file you’ll need to add the code below.  For testing.com, it looks like this:

RewriteEngine On
RewriteCond %{HTTP_HOST} ^testing.com
RewriteRule (.*) http://www.testing.com//$1 [R=301,L]

 

The reason I recommend this is because search engines consider yoursite.com and www.yoursite.com as two different websites and, as a result, if your website has been linked to and from other websites using a mix of  the two URLs, you are effectively splitting the potential benefit of valuable link popularity.

Enjoy!