By Rich Gorman 25 Comments

Monetizing data is a surefire way to improve your bottom line.  Part of your data you should email yourself, and the other part you should outsource to monetization groups.

With the below partners, each sale can easily tack on $5-10 in profit.   Direct Response utilizes these groups to monetize data:

1.  Unique Leads

Unique Leads is a master at monetizing data.  The owners are superaffiliates and know what it takes to turn data into a goldmine.  They focus on email marketing and use a number of offers they represent inhouse.

2.  List Acquisition

List Acquistion acquires lists and direct mails to them.  Revenues are not as high as other direct mail firms, however they’re a good group to work with.

3.  Interactive Marketing Solutions

Email and direct mailing group – they have a number of unique offers that are tailor made toward lists.

4.   Carney Direct

This group is very strong in the health and beauty vertical.  If your list is in that vertical, use Carney Direct.  They email and direct mail.

5.  Profinity

Profinity utilizes a call center to contact your customers and upsell them.  Profinity is a master at monetizing data.  Caveat: If you are running a trial make sure you check your stats.  Profinity may affect your rebill rates as customers have cancelled at higher rates in the past.  The owner addressed this situation however I would still carefully monitor the stats.

6.  Monetize It

Monetize It is a branch of Media Whiz, a really good affiliate network.  These guys are probably the best at monetizing data. Note: they’re a pain in the ass to get moving on a project.  I think they’re too busy killing it as publishers themselves to really give a shit.  If you are persistent they’ll take your list on and you will likely see a very high return.