By Rich Gorman One Comment

It’s one thing to attract great sales talent, but it’s a whole different ball game in retaining superstars.  I’m honored to work with some of the most talented salesmen in the world, and as a sales guru myself, I know just how hard it is to please the best of the best salesmen.

In the past 2 weeks we launched a major initiative to attract sales talent like never before.  The resumes are piling up and I’m super excited to invite talent into a system that’s built by superstar closers for superstar closers!

 

Here’s 7 Things I Do To Keep My Sales Floor Happy

 

1.  Spiffs

Everyone loves spiffs.  To create an ultra competitive environment, create prizes that are awarded on a First Come/First Serve basis.   This will bring out the most competitive spirits on your sales staff.   Watch how fast your team lights up the floor!

 

 

 

2.  Solid Leads

I run inbound leads only to our top agents.  Send your best guys the best leads.  Top sales agents shouldn’t have to make cold calls.  Warm leads only.  They’ll love you for this!

For our DR offers, we have low-level sales reps outbound calling partials etc.

 

3.  Be The Market Leader

Position your brand as the market leader with 3rd parties that can corroborate your position.  Sales talent will leverage the hell out of this.  The more competitive advantages that you give your sales team, the higher they’ll convert.

 

4.  Free Coffee, Snacks, and Lunch Everyday

Hook your sharks up with free coffee, snacks, and lunch every day.  RE cost, well it’s all relative.

Remember the 80/20 rule in sales.  20% of your talent will produce 80% of the results.  That’s why you want to create an environment where only the best of the best sales agents live, providing all of the perks they deserve!

 

5.  Invest In Your People

Create high barriers-to-entry so you only work with the best people.  Then invest everything you have into your staff!  Remember, invest in people, not businesses.

 

6.  Latitude

Give your sales team a higher level of liberty in your company.  Let them take lunch, breaks, etc. when they want to.  With that being said, make sure you don’t allow a talented team member to slack off.  If your guys are late call them out.  If they aren’t hitting their dials and connects, let them go NO MATTER HOW TALENTED THEY ARE.

The worse thing you can do is allow a rotten apple to spoil the bunch.  I’ve met guys that have a real chip on their shoulder that won’t work as hard as those around them because they think they don’t have to.  These shooting stars quickly flare out.  Your best bet is divorce yourself from working with non-compliant dissidents.

 

7.  Benefits, Paid Vacation, Membership Units

Hook your people up.  We offer the best medical plans, paid vacations, and membership units (as bonuses).  Your success is heavily due to the great people you surround yourself with.  Take care of them and they in return will take care of you.  If you take shortcuts on their lives, they’ll take shortcuts in your business :)

 

BOTTOM LINE:  Go the extra mile for your sales team.  Provide them with an environment they can thrive in, and in return they’ll make it rain!