Over the past year I’ve seen a lot of solid advertisers/networks leave HitPath, HasOffers, and other tracking platforms for Cake Marketing. Just about everyone in the industry is buzzing over the dominance of Cake Marketing.
A few weeks ago I was introduced to Cake by Pace Lattin from Perform Insider (excellent publication btw). I asked Cake to provide us a background on their company and to shed more light on their recent success. Below is a guest post that Brittany Edmonston provided me. I asked her to make it salesy and I hope Cake Marketing gets some good leads from this.
DISCLAIMER: This post was NOT paid for. Moreover I do not have a referral agreement in place with Cake, so if you happen to contact them, it makes no difference whether you mention that you heard about them from me or someone else. Enjoy!:
How Did Cake Marketing Get Its Start?
Having previously owned and operated a successful lead generation company in the finance vertical President of Cake Marketing, Jeff McCollum understands the significance of an accurate tracking infrastructure to power your performance-based marketing campaigns. As President of Accelerize in 2007, a division of Accelerize New Media, Inc. (also Cake Marketing’s parent company) McCollum worked with outsourced tracking providers to run his day-to-day tracking operations. He and his team of affiliate managers experienced multiple incidents of network downtime, inaccurate tracking, and insufficient reporting that continually threatened the relationships with their publishers and the integrity of their proprietary offers. With continual frustration and a mistrust of outsourced technology available to performance marketers at the time, Jeff partnered with Dave Stewart, Founder and Head of Technology and Product Development of Cake Marketing to lay the blueprint for what Cake Marketing is today. After a year of initial development and a year of in house testing, the duo released the Cake Marketing tracking and analytics platform to the public. At this time, Cake became it’s own entity and the Accelerize Network was sold to an industry-recognized lead generator in the performance marketing space. The success of the Cake Marketing tracking solution today can be traced back to McCollum and Stewarts combined years of industry expertise, months of beta testing, and continued innovation and cutting edge technology. In less than two years the Cake Marketing team has more than quadrupled with a strong development, customer support and sales team.
Increase Revenue And Reduce Costs With A Solid Tracking Platform
Within the performance-based marketing industry there are numerous ways to increase revenue. What it comes down to is the following:
- Explore new distribution channels
- Continually tweak and optimize your offers
- Work with top converting and proven affiliates
- An accurate tracking and analytics platform
Cake Marketing is a tracking and analytics platform founded over 5 years ago with the goal of providing performance based marketers a scalable, accurate, and innovative infrastructure to run their online campaigns. The Cake Marketing platform can track your online campaigns from click to conversion with precision, efficiency, and innovative technology. With its feature-rich interface, exploring new distribution channels, optimizing offers, and narrowing in on top converting affiliates is now a simple, efficient, and profitable task.
Reporting is a key feature when running a successful business. With Cakes accurate real time reporting, clients are well aware of any and all traffic that occurs. The Cake platform has built in tools and features to protect and alert against fraud with customizable email alerts to notify you of any suspicious behavior. Additionally, if you are on the Cake tracking platform you will ONLY be charged for UNIQUE clicks. If one of your affiliates generates duplicate or fraudulent clicks it will not be your burden. You will not receive end of the month bills with astronomical click fees that were clearly the doing of some 3rd party fraudulent source.
Looking to get into mobile marketing and tracking? Look no further than CAKE! Our platform tracks in APPS and PPI (Pay Per Installs) with robust reporting available in a single dashboard. Use in conjunction with your web based campaigns or on it’s own.
Ever consider Lead Generation? It’s the perfect way to optimize your traffic and increase your revenue by selling and distributing your leads. Cake supports ALL methods of lead validation and delivery including; Ping Post, Host/Post, Dynamic Pricing, a Review Queue, and even third party integrations with lead validation sources.
5 Reasons Why Cake Should Power Your Business…
Ability to collect more data fields per offer which provides a detailed analysis on each individual click and the opportunity to increase the quality of traffic generated.
2. Ease Of Use
Easy to use software and wizard based navigation system caters to both the experienced online marketer, and the entry-level affiliate manager. Leverage the platform to fit your needs.
Cake Marketing offers full API integration customizable to your needs.
Take advantage of the numerous 3rd party integrations including offer marketplaces such as Bevo and oDigger to leverage your company’s recognition and build your referral base.
When you sign up with Cake Marketing you receive free 24/7-customer support, a dedicated account manager, follow up trainings courtesy calls and new feature rollout webinars for the duration of your contract. We pride ourselves on developing relationships with our Cake clients and partner with them to help achieve their business goals.
Cake Marketing is constantly building out new features to increase efficiency. Whether it is outbound marketing tools, a mobile app to check stats remotely or built in fraud alerts; Cake does it all.
The Cake Marketing platform can successfully manage both the start up affiliate network in addition to large-scale brands, and agencies alike. We provide the tools to power your business and make you a key player with your competitors. We are continually releasing new features that not only increase productivity but also enhance the value of your business and put you one step ahead of the competition. If you would like to learn more about Cake Marketing and how it can help your business, please contact firstname.lastname@example.org or call 949-548-CAKE to schedule a demo.