Do you find the world of media buying a little confusing? DSPs, AdNetworks, Publishers, Tags, Exchanges, Ad Servers, Ad Operations, etc. etc. AYYY CARAMBA!!!
Luckily for us, the Lumascape chart exists. The Lumascape chart is the most viewed, used, copied, and referenced Display Advertising Landscape in the industry. If you haven’t already seen the Lumascape infographic, you can view it here: