Direct Response

Jan 22 2011

Direct Response – High Risk Merchant Processing

By Rich 5 Comments

The direct response industry suffered last year due to the ever expanding visa/mastercard regulations. The hardball tactics historically utilized by the more aggressive direct response marketers were outlawed. The credit card associations went on a witch hunt to freeze any MID (merchant account) that was suspect.

The “free trial offer” may be the best offer ever devised in direct response marketing. People can try your product for free and without obligation for 10 days, 14 days, 25 days, or more. The time frame should fit the product. Free trial offers remove risk from customers and eliminate procrastination.

For the first 3 quarters of 2010, trial offers were dead. Why? Because overly aggressive direct response marketers devised trial offers that were deceptive. These advertisers were killing it on sales and getting killed on chargebacks. The credit card associations threw down the iron fist with a myriad of regulations, imposing fines on not only advertisers but also the banks that allowed the advertisers to process deceptive trials. This effectively created a barrier to entry to trial offers that was prohibitive for small/medium sized companies.

The visa/mastercard witch hunt reminded me of the storm Forest Gump weathered. Remember when Gump spent months out a sea shrimp fishing? He worked hard, constantly battling the goliaths for his share in the sea. Week after week, Gump came up short. Most people would have given up, however Gump was tenacious. His steadfast resovle earned him triumph over his competition. After a massive hurricane literally destroyed all of his competitors shrimp boats, Gump was the last man standing.

In life, the weak are killed and the injured are eaten. Only the serious players are promoting free trial offers today, and they’re doing so within regulation. Sure, every now and then an offer will popup that violates regulations, and those offers quickly go down.

The Direct Response Team has a strategic partnership with several banks that provide trial solutions. If you need unlimited processing for a trial offer, let us know and we’ll get you approved – guaranteed. Best of all, it’s free

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Abcd

Good stuff, I like it.

http://yeeping50.blogspot.com/
Abcd

Good stuff, I like it.

http://yeeping50.blogspot.com/
Jimmy

Thank god I
found Tony with Bankcard Services of New York. I was with a different credit
card processor, Card Services International that was raking me every month for
fees that couldn’t be explained on my statement, until I sat down with Tony
with Bankcard Services of New York. He gave it to me straight. He showed me
just exactly how much he would save me monthly and then put it in writing. I’ve
never met a credit card processor that will do that. The rates I was getting
with Card Services International were 1.98% plus .40 cents plus a .25 cent
batch out fee. My debit rate was through out the roof. With Tony, my debit
transactions were free, my credit percentage was 1% swipe plus I got a free
terminal and free supplies as long as I processed with Bankcard Services of New
York. The entire process to get me up and running took only 2 days. I give Tony
and his company 5 stars.
Ronny

As an agent in the business for over 15 years I have worked for other ISO’s
in the industry. I specialize in hard to place merchants and let me tell you,
it’s hard to place some merchants. I found my office turning away certain deals
that we couldn’t place anywhere else. I couldn’t place adult merchants,
loan modification and restoration merchant accounts, casino accounts just to
name a few, until I found Bankcard-Services of New York. This company has more
member banks than any other ISO in the industry, which means more approvals, a
one stop shop for all your merchant needs. I figured I’d give them a try, what
did I have to lose, I had deals sitting on my desk doing nothing. So, I picked
up the phone and talked to Tony. He sent me everything I need to get setup as an
agent within 2 days. Then the fun began. I figured I had about 10 deals I could
do, just to see what they could do. 9 out of the 10 were approved. I thought I
had all the answers until I met these guys. My residuals tripled, and they also
turned me onto private platform processing with my own gateway for my clients,
which I am making great residuals with that program as well. My merchants have
never been happier. I now have a home for my hard to place merchants. Any agent
in the industry looking to improve their residuals I advise you to go to their
webpage www dot bankcard-service dot com and see for yourself, like I said I
had nothing to lose.

Direct Response – High Risk Merchant Processing

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