By Rich Gorman 6 Comments

One clever tool that seasoned Direct Response Marketers use is the Exit Pop.  An Exit Pop is a window that pops up when web visitors attempt to leave a website.  In essence, the goal is to entice the prospect in a last ditch effort to take a nibble at the bait.

Here’s a few tricks to maximizing Exit Pops:

-  Add an Exit Pop to your presage page.

-  Add an Exit Pop to every offer that you’re running on your presage page.

-  Offer a lower price for continuing to shop your offer.

-   Have the exit pop redirect the user directly to the checkout page.

-   Less text is more.  Catch the users attention with a clear discount.

-   Use fractional pricing.

-   The greater the discount, the higher the response.

 

Important Notes:

-   Certain traffic sources prohibit Exit Pops, proceed cautiously.

-   Nearly all search engines will penalize websites that have Exit Pops.