Do you have the next greatest affiliate offer that will convert higher than your competition? Is it the next big thing that affiliates should line up to run? Well guess what, that’s every advertiser’s pitch, and it doesn’t help in gaining traction.
The best affiliates prefer to run campaigns that allow them to be fat, lazy, and happy. Nothing wrong with that. Once a campaign is turnkey, it pays to build out additional campaigns that create new turnkey revenue channels.
It’s for that reason that affiliates are often reluctant to test unproven offers. The potential for loss of revenue and opportunity costs are just not motivating. Like the old saying goes, “Why fix it if it ain’t broken.”
That’s why I believe all new offers should get tested on a gEPC (Guaranteed Earnings Per Click) basis. Set the payment per click at a rate that will make the affiliate MORE money than what they’re currently averaging out to per click on the turnkey offer their running. i.e. If the effective CPA is $120 per 100 clicks, averaging out to $1.20 in revenue per click, then you should set your gEPC to a number that will motivate the affiliate to test your offer over the proven revenue stream they’ve created. I would suggest a $3+ gEPC for the first 500 clicks if your competition is backing out at $1.20 per click. That way you’re more than compensating the affiliate for the opportunity cost in testing your offer. Additionally you’re creating higher levels of confidence in your offer by putting your money where your mouth is.
Once the test is complete, and so long as your offer is backing out higher than the offer the affiliate was running, the affiliate will continue to run your offer on a CPA/CPS basis. Word will spread and more affiliate will jump onto your offer.
Voila, you’ve gained traction!
P.S. If your offer doesn’t back out, then it’s back to the lab. Create new versions, optimize, and schedule the next gEPC test. That way you’re not burning affiliates by having them waste time and lose money working with you
P.S.S. Only provide gEPC tests to 2-3 skilled affiliates at a time. Once the tests back out and your offer gains traction, all of the affiliates monitoring the channel will see your offer up and will want to run it. At that point gEPC is not necessary as your offer is proven in the community.
P.S.S.S. Never offer gEPC tests on run of network.