I have talked about link changes and landing page changes multiple times on my own blog, Ian Fernando [dot] com. In this performance space, CPA changes happens all the time without notifying the affiliate who is pushing high volume to specific offer.
Changes such as and the most popular, offers going down. We have been in this situation multiple times, I know I personally have been. You see a dip in your revenue, being curious you check every aspect of the campaign. Sometimes we do not even click our own links to see what has happened. Your traffic is now going to an offer wall. #fail
Even if the offer goes down for an hour and you are sending high volume, you are at a lost almost immediately. What happens when it goes on for a full day?
Here is a screenshot of what happened to an email submit when changes are happening. Luckily I am using my affiliate link checker, OfferSnitch to help with these constant changes.
As you can see this offer changed multiple times, but essentially you do not know or get notified of these changes. Destination URLs change, amount of images, hoplinks, format of the page etc. The offer even went down, 3rd line up. It took them a day to get the offer back up, but no network or advertiser notifies you of this down time.
They are hoping to get it back up as soon as possible, it took them a day. They don’t realize some affiliates, time is literally money. Imagine sending traffic to a dead page or worst to a page that is totally different from your own LP or ad copy. Conversions will drop.
With my affiliate link checker, I can basically be notified of changes when the network or advertiser does not want to. It will consistently crawl your affiliate link and notify of each change.
OfferSnitch can notify you of changes by…
- Hoplink Change and the amount of Redirects
- Advertiser Destination
- Domain Changes
- Offer going down
- Affiliate ID switch
- Offer wall redirection
- On page changes (amount of images to format and design)
OfferSnitch is a full functional affiliate link checker. I personally made it for myself and I decided last year to go ahead and push it to this industry that I love. It is a tool that is needed and can even put a reputable network into shame of who they bring on to their network.
A network can help protect their affiliates simply by even implementing OfferSnitch. This is a tool everyone in the industry can benefit off, from publishers to networks. Again I needed a tool which can check my affiliate links in case it goes down or if the advertiser decides to use my traffic to test.
I personally hate it when an offer I am promoting goes down or is taken down from the network without ever notifying their publishers. This is the reason why I made this affiliate link checker for my personal use. As of last year at adTech San Fran I have made it public for everyone to utilize.