Lead Generation is a competitive business. You are trying to generate a high volume of leads. More importantly, you are trying to generate a high volume of qualified leads.
Many forms begin to get filled out only to have the consumer exit without submitting the full form. You have allocated resources to get the consumer to the site but you aren’t compensated for partial forms.
There are many reasons why a consumer will abandon the forms prior to submitting. One of which is they aren’t 100% convinced they should. Another is if they are on a mobile device, the form is not rendered properly, drop down boxes don’t work and the screen is to cramped. This makes it difficult for the consumer and results in an exit.
Whether they are on a PC or a mobile device, you could have another opportunity to convince the consumer to move forward with the form submission. Would that help?
Assuming it is a multiple page form submission, the consumer data on the early pages can be used to communicate with the consumer if and when they exit prior to completing the entire lead form process.
Upon exiting the form, ConnectMedia’s Performance Based, Text Recovery Platform will send them a text message with a link that will allow the consumer to complete the form from where they left off. Right from their Mobile device!! If incentives are allowed, the incentive will be included in the message.
If at that time the consumers completes the lead form, great!! If not, they fall into an opted in text “drip” campaign. Working on the clients behalf, we will continue the dialogue with the consumer through text so when the consumer is ready to move forward, a relationship exists.
Click to Call Recovery…
The same principles apply, as above, for Click to Call Recovery. When the interested consumer clicks on a MOBILE ad, the phone number populates in the mobile phone dialer. If the consumer decides to NOT go through with the phone call, a mobile site will be delivered.
The mobile site will contain more information about the promotion giving the advertiser another chance to convince the consumer to make the phone call. The mobile site could also contain a lead form that the consumer could fill out and deliver back to the advertiser. This could trigger a call out from the call center or enters the consumer into the advertiser’s text or email campaign.
This Guest Post Was Provided By Connect Media:
About ConnectMedia Ventures:
ConnectMedia Ventures is a premier Performance Based, Mobile Technology Marketing Firm based in Chicago Illinois. Our Mobile Lead Conversion Platform is used to generate revenues through increased conversions of mobile users accessing traditional web properties, saving lost sales/partials/C2C consumers and generating additional mobile traffic to client offers.
We are compensated only through success which keeps our company goals closely aligned with our clients’ goals.
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